Uncertain Beginnings, A Sad Farmer's Rant

It's the week that our CSA begins and for the first time in 4 years, our membership isn't full at the beginning. It's always been full before. We didn't do anything different this time. We did the same things we always do to advertise and promote. I thought we did a good job last year. What gives? It's kinda disheartening. Just when I feel like I'm finally getting the hang of managing vegetable production, the distribution end of the line bites me in the ass. 12 full memberships short is like, $7000 worth of veggies. That's a substantial part of our budget. Sigh. Do I have to learn marketing now? I have no idea how to go about this. Do I have to beg and plead? Do I need to commit more hours of time to seeking out a hungry customer? In the midst of a full-swing farm production, do I now have to learn a new skill and bust my ass to move the veggies we've been working so hard to produce for the last 3 months? I know, I know, marketing is a key element of a good business plan, but hey, who knew that we'd have to approach it in a new way this year? I don't have an answer for this one. I'm just frustrated. And afraid. This is unexpected and creates a lot of uncertainty about how my year is going to pan out. I don't like the look of the implications.